Fashion Merchandising Certificate

PROGRAM CODE: 2C21274A

The Fashion Merchandising Certificate is designed to provide a course of study that prepares students for entry-employment as a professional and competent in fashion merchandising fields such as fashion merchandiser, fashion apparel buyer, visual merchandiser, and fashion sales representative. Individuals with this certificate are able to know how to sell and market apparel, merchandise apparel lines, and visually showcase apparel in all aspect from digital to brick and mortar stores. This certificate requires 30-32 units in required courses. An additional 4-5 units must be chosen from the restricted units list. This certificate requires a total of 34-37 units. A grade of C or better is required in each course taken.

Required Courses (30-32 units):
BUS 131 FPrinciples of International Business3
FASH 107 FApparel Analysis3
FASH 150 FIntroduction to the Fashion Industry3
FASH 152 FReady-to-Wear Evaluation3
FASH 183 FFashion Marketing and Promotion3
FASH 206 FTextiles4
FASH 220 FRetail and Fashion Buying3
FASH 221 FRetail and Fashion Buying Practices (formerly Advanced Retail and Fashion Buying)3
FASH 260 FFashion Forecasting3
FASH 299 FFashion Industry Internship2-4
Restricted Electives (4-5 units):4-5
Principles of Supervision3
Careers in Fashion1
Exploring a Fashion E-Commerce Home-Based Business (formerly Exploring a Home-Based Business)2
Field Studies in Fashion1
Total Units34-37

Outcome 1: Design a chart of all consumer behaviors in the fashion businesses and evaluate each to understand the target customer for a retail store.

Outcome 2: Examine and differentiate the role of the retail fashion buyer in today's environment, developing goals and strategies for employment in fashion merchandise.

Outcome 3: Demonstrate an understanding of how technology and other advancements continue to change the retail environment and communicate your results to the fashion industry.

Outcome 4: Define and discuss the role of the retail fashion buyer identifying the decisions, issues, and challenges found in today's retail environment.


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