Marketing Associate in Science Degree

Division: Business and Computer Information Systems

PROGRAM CODE: 1S03764
Financial Aid Eligible

The Marketing Associate in Science Degree is designed to prepare students for careers in marketing – performing the activities that enable businesses to satisfy customers’ needs and wants. Students will learn product development, pricing, promotion, and distribution methods while gaining skills in selling, retailing, advertising, market researching, and other marketing areas. To earn an Associate Degree students must complete: (1) all major course requirements with a grade of C or better; (2) Cypress College Local General Education requirements or the California General Education Transfer Curriculum (Cal-GETC) requirements; (3) any elective courses to complete a minimum of 60 units; and, (4) have a minimum GPA of 2.0. At least 50% of all major course work must be completed at Cypress College. Courses that fulfill major requirements for an Associate Degree at Cypress College might not be the same as those required for completing the major at a transfer institution offering a Baccalaureate Degree. For information on specific university requirements, please consult with your counselor, or visit the Transfer Center. This degree requires 21 units in the major, in addition to General Graduation requirements.

Required courses are listed in suggested sequence: (18 units)
BUS 100 CIntroduction to Business3
BUS 103 CPrinciples of Advertising3
BUS 222 CPrinciples of Marketing3
BUS 105 CPrinciples of Retailing3
BUS 208 CPrinciples of Selling3
BUS 210 CConsumer Behavior3
Electives - Select one course: (3 units)3
BUS 205 C
Multicultural Markets in U.S.3
BUS 224 C
International Marketing3
BUS 201 C
Small Business Promotion3
ACCT 101 C
Financial Accounting5
BUS 151 C
Business Mathematics3
Total Units21

http://www.curricunet.com/Cypress/reports/program_report.cfm?programs_id=1392